A top search engine position through contents and design.
Despite the fact that economic reasons are ruling and cost per click advertising interferes in some search engine results, every search engine that takes its business seriously, has a very important goal :
Providing user satisfaction by responding to a query, i.e. by showing the most relevant information in a top position of the query result page.
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Definition of a good search engine
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A good search engine is a search engine that is capable of comparing the relevance of several Web pages, with the search term entered in the query. The returned results should be ordered by an algoritm that thinks like human, so that the most interesting pages are rewarded with a top search engine position.
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While having the definition of a good search engine in mind, let's think about the techniques that we would use ourselves if we have to rank a few 100 documents by relevance for a certain topic or keyphrase. Eventually, we will incorporate the same techniques for our seo optimization :
- We look at the title of the document.
- Is there a table of contents and what does it say ?
- We look at the subtitles or headers.
- Words or sentences with a larger, bold or italic typeface are catching our eye.
- We check the referrers to other sources and the phrasing, the words used to refer tell us a lot about the relevance.
- The more we find our topic in the above mentioned 'eye-catching' factors, the more we feel invited to read more in detail, and next, the more we find our keyphrase (in de context of our topic !), the more important we consider the document.
Good structure and relevant content will always remain the key factors for achieving a top search engine position, because they show human characteristics. Also, this is the best way to eliminate the use of misleading SEO optimization techniques (Spam) !
Our SEO search engine optimization service always uses the spamfree seo techniques to guarantee a long term results.
Our techniques are usefull because your website will be rewarded with a top search engine position
and these techniques will also help in persuading users to click on the link towards your page.
Unfortunately, there are SEO optimization services who, on purpose or not, still use SPAM, doorway pages and other unethical techniques, to have a website rewarded with a top position while it's not deserving one at all.
Keep in mind that a good search engine will find the spam sooner or later and the website will get a penalty !
On this page we only deal with SEO optimization techniques that deal with the structure/layout and the contents of a website. Let it be clear that your pages will get an even better search engine position, if there are thematic links from other quality websites.
Our SEO techniques
We will apply the very same techniques as when manually ranking documents, on HTML (HyperText Manipulation Language) and we focus on following aspects :
The website navigation
Creation of a sitemap
We make sure that every page is maximum 2 clicks away of the entry page.
If you have deep content pages, categories, products, sub products, then a sitemap should be provided.
A sitemap is usefull for both search engines and visitors.
The number of links on a page must be limited to 100 !
Javascript
Most search engines can not read javascript.
We use <NOSCRIPT> to provide alternative navigation !
Frames
There has been a lot of writing on internet about the advantages and disadvantages of using frames.
Some webdesigners are very much in favour of them, while others dislike them and especially optimizers claim that they're no good from a SEO optimization perspective.
Still, frames can be used to your advantage. Unnecesary text, menus and headers are put in another frame, seperated from the real content on the page.
All we have to do is to make sure that every page contains a link to the homepage containing frameset (and preferably to all other important pages on the website). Doing so, will avoid that a visitor gets trapped on a framepage and navigation to other pages is guaranteed.
In the <NOFRAMES> tag we put alternative content for the frameset. Repeat all content the way you have them on every individual frame in the frameset, and make sure your sitemap is included.
Don't make the same mistake as often can be seen and write more than just "this page uses frames..."
Links
In the anchortext -this is the text used to link to another URL (page or website), we use as much as possible the keywords of the page we are referring to. If possible, simply use the title of that page. Make sure that the page you are referring to contains the words that you're using in the anchor text.
Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.
Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.
The TITLE tag
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization.
This tag is part of the head section of a page and will typically appear like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website.
Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title.
Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results.
The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.
The Meta description
This one is also part of the head section of a page and will look like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
When looking at the source of a page, nobody will see the contents of the Meta description tag.
Still, this one deserves special attention because the description will often appear underneath the title in the search engine results.
Together with the title, it must attract visitors to click through towards your website.
Be brief, thourough and correct, and use your keyword in the description.
Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.
Headers and subtitles <H1>,<H2>...
The H1 and H2 tags are meant to be used as the header of the page or paragraphs. Use them for this !
The H1 tag should be the first header within the body section of your page.
Include your keyword in this tag too.
The H1 tag should tell short and briefly, just like the page title, what your page is about. The contents of the title meta tag can be repeated here.
Personally, i seldom use the H2 en H3 tag and i'm in favour of other textual aspects to highlight subtitles, especially the <B> and the <FONT> tag.
Should you use the H2 tag however, then use it the right way :
- a H2 tag should follow a H1 tag.
- The tags have a larger font size to highlight the text they include. Avoid spam and keep this larger font !
Eye catching text effects
By using tags such as - <B> : bold
- <I> : Italic
- <STRONG>
- <FONT> : - especially <FONT SIZE="+n"> where n is a integer
we can point our visitors to important parts of text, and yes, search engine robots will notice this too !
Don't exagerate ! When using a bold font on almost every part of text on your page, then this will loose its eye catching effect.
Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.
ALT tags
Alt tags appear with images. This will look like this :
<img src="imagename.jpg" alt="description of the image">
The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.
So, the ALT tags are used by both a visitors and a search engine. The contents of an image can never be seen by a search engine, so we should provide alternative content.
Don't try to be deceptive when writing the content of the ALT tag and be precise. When you make your web page look more attractive by adding an image or a photo, then try to include a perfect image with an additional value to your page content. Doing so will most likely give you the opportunity to include your keyword within the description.
Should you use the image to put a link to another page, then you should use the ALT tag as if it were the anchor text of a text link.
Above you could already see how anchortext can help you to achieve a top search engine position.
General content, spreading of keywords
Not all visitors have a fast internet connection and most search engines limit the number of bytes per page they want to include in their index. 100K should be the maximum page size.
It would be a pitty if certain links or important portions of text would not be found.
Your keywords should appear in the 1ste paragraph.
Next, spread them throughout the page, however don't hesitate to use another phrasing sometimes. Your text should be easy to read and keyword stuffing -repeating words over and over again- is not a good SEO optimization technique.
We have a seperate page about the right keywords, how to find them and how to get a high search engine ranking for them.
Content is and will remain the key factor for top search engine positions . Write sufficient content, design new pages when necesary and integrate them always into your website. When the theme on your page is not specific enough, then split your page into several pages so you can focus the SEO optimization for 1, maximum 2, keywords per page.
We can not guarantee that the above mentioned SEO optimization techniques will bring you a top search engine position. See here why nobody can guarantee top search engine placement.
However, by using these techniques, we always get good results and often a number 1 position.
Feel free to use any of these techniques for the seo optimization of a website. We can not be held responsable for any consequences this might have on your website as such and on their search engine position and/or inclusion.
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SEO optimization techniques - Spamfree SEO techniques used in website optimization to get a top search engine position.
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